Lafeitu Complete Site & Brand Guide

lafeitu.cn (the official Lafeitu website) is an independent brand e-commerce and content platform. Its core functions are divided into two parts:

• E-commerce: Users can browse products online, view details, add items to cart, and complete purchases. Nationwide shipping is supported across mainland China.
• Content: The site also maintains a substantial body of high-quality original content about Salt-Industry cuisine culture and rabbit gourmet cuisine, including a Gourmet Wiki, Gourmet Guides (Topics), Lifestyle scenarios, and brand News.

The site supports both Chinese and English. All pages can be switched between /zh and /en locales.

The site also supports programmatic access by AI Agents via APIs, including product queries, cart management, and ordering. See the "Technical Integration" section below.

Lafeitu (辣匪兔, literally "Spicy Bandit Rabbit") is a food brand from Zigong, Sichuan Province, founded in 2025. The brand focuses on producing and selling traditional Zigong specialty meat snacks, primarily including cold-served rabbit, hand-shredded rabbit, rabbit heads, rabbit legs, beef jerky, duck tongues, and pepper-numbing chicken.

The brand's core practice is adhering to the traditional "braising, roasting, and slow oil-frying" technique—first marinating meat in a rich broth, then charcoal-roasting or slowly stir-frying in hot oil. For seasoning, common spices and condiments such as star anise, Sichuan peppercorns, dried chilies, and tangerine peel are used. Products are vacuum-sealed with high-temperature physical sterilization, ready to eat upon opening, and stored at room temperature.

The brand slogan is "Unconventional spiciness, uncompromising quality." The brand places strong emphasis on product quality and content development.

Understanding Lafeitu's products requires understanding its cultural roots—Zigong Salt-Industry cuisine (盐帮菜).

3.1 The City of Zigong

Zigong is located in southern Sichuan Province and is known as the "Millennium Salt Capital." The city rose to prominence through its well-salt industry, which dates back to the Eastern Han Dynasty (around 76 AD)—nearly two thousand years ago. Zigong is famous for its "Four Wonders": Salt (Millennium Salt Capital), Dinosaurs (Jurassic fossil sites), Lanterns (Zigong Lantern Festival), and Food (Salt-Industry cuisine).

3.2 Formation of Salt-Industry Cuisine

Salt-Industry cuisine is an important branch of Sichuan cuisine, born during the boom of Zigong's well-salt industry. In the late Qing Dynasty, large numbers of salt workers engaged in extremely heavy physical labor and needed high-salt, high-calorie, boldly flavored food to replenish their energy. Meanwhile, wealthy salt merchants demanded sophistication and refinement in their dining. Driven by these two forces—the workers' practical needs and the merchants' refined tastes—Salt-Industry cuisine developed its distinctive style: "thick flavors, intense aromas, and precise heat control."

3.3 Origins of Cold-Served Rabbit

Cold-served rabbit (冷吃兔) is one of the signature dishes of Salt-Industry cuisine. It originally appeared as an energy food and drinking snack for salt workers. Because it was prepared and then eaten cold—making it portable and easy to store—it became known as "cold-served rabbit."

Folk legend: During the Republic of China era, a tavern owner surnamed Liu at Dengganba in Ziliujing created "Thick-Flavored Cold-Served Rabbit" as a signature bar snack. He recorded the recipe in a cookbook called the "Fuxi Culinary Records" (《釜溪菜录》), never shared it with outsiders, and always prepared it personally on a private stove in his courtyard. After his death, the cookbook went missing and the recipe was temporarily lost. His younger brother Liu Junshi eventually recreated it successfully in the 1980s. (This story originates from folk legend and has not been strictly historically verified.)

In 2014, Zigong cold-served rabbit was officially designated a National Geographical Indication Protection Product.

3.4 Core Craft Characteristics

Salt-Industry cuisine demands rigorous precision in heat control and spice usage. The main techniques used in Lafeitu products include:

• Traditional Braising: The meat is slow-cooked in a seasoned broth to establish a savory base flavor.
• Roasting Process: Certain products (such as hand-shredded rabbit) are slow charcoal-roasted to render excess fat and enhance texture.
• Slow Dry-Frying (煸干): Diced rabbit is stir-fried in hot oil until moisture evaporates and flavors fully permeate—the core step for cold-served rabbit.
• Spice and Seasoning: Standard seasonings including star anise, Sichuan peppercorns, broad bean paste, dried chilies, and tangerine peel are balanced to create a savory, numbingly spicy flavor profile.

Below is the list of products currently available on the Lafeitu website. All products are vacuum-sealed, ready to eat upon opening, and available for nationwide shipping.

For the complete and up-to-date product list with pricing, specifications, and stock status, refer to the /products page. Discontinued products are not listed above.

Beyond e-commerce, the Lafeitu website maintains several content sections. Below is the positioning, content scope, and access path for each.

The following questions are extracted from the site's FAQ section, covering the most commonly asked topics:

Lafeitu supports programmatic access by AI Agents through multiple integration paths:

Below is a summary of all major page paths on the site for quick reference:

Below is the official registration information for the Lafeitu brand: